The vibrant vision materializes at Kuala Lumpur's Pavilion and Cubig through an enchanting 3D anamorphic Out-of-Home campaign showcasing Samsonite Minter. This visually stunning representation mirrors the profound odyssey of travel that we all undertake, with Samsonite standing steadfast as our unwavering companion.
Adding to the significance of this accomplishment is its debut on 1st November 2023, impeccably aligning with the holiday planning fervor and the impending year-end journeys.
Agency: DDB Singapore
Creative Director / Head of Art: Thomas Yang
Art Director: Khoo Meng Hau
Producer: Karen Leong
Production: LorryPop Studio