Travelling can be quite an expensive affair but it needn’t always be this way. To communicate that Penguin Rough Guides allows you to discover the world without bursting your budget, we created an iconic campaign that visually demonstrated how it can take just a little to see a lot.
Headline: See More, Spend Less.
Agency: DDB Singapore
Creative Directors: Thomas Yang, Joji Jacob
Art Director: Thomas Yang
Copywriter: Joji Jacob
Photographer: Louis Chew
Digital Imaging: Chew Peng