Bid farewell to the notorious stereotype of unpleasant armpit odour, often attributed to men. To ensure they find their perfect deodorant match, we crafted an array of stylish photographic posters for Rexona Men Deodorant that vividly capture the evolution of natural fragrance within the armpit hair.
Headline: Smell good all day.
Agency: JWT Singapore
Creative Directors: Ali Shabaz, Thomas Yang
Art Director: Thomas Yang
Copywriter: Ali Shabaz