Beef, poultry and pork have been personified in these charming paper-cut animations alongside none other than your a set of impeccably stain-free teeth. The scenes in these three prints are set up as separate story boards, describing how meaty neighbors attempt to charm their way beyond the bounds of pearly white properties. These Guardian Dental Floss ads create endearing visual metaphors for the tarnishing of each individual tooth.
Agency: DDB Singapore
Creative Directors: Joji Jacob, Thomas Yang
Head of Art: Thomas Yang
Art Director: Aaron Koh
Copywriter: Khairul Mondzi
Photographer: Emilio Bianchi
Illustrator: Bomboland