Ask women what's the first thing they check in the morning, and it's usually Facebook, Twitter or Instagram. To get women to check their breasts in the midst of their busy social media lives, we took famous social media logos and re-designed them as reminders to perform breast self-checks.
To engage the digitally savvy as influencers to drive awareness, we also launched an online appeal to Facebook,
Twitter and Instagram, urging them to adopt the unique logos during Breast Cancer Awareness Month.
Twitter and Instagram, urging them to adopt the unique logos during Breast Cancer Awareness Month.
Agency: DDB Singapore
Creative Directors: Thomas Yang, Joji Jacob
Head of Art: Thomas Yang
Art Director: Marcus Lim
Copywriter: Gao Yuan Heng
Illustrator: Marcus Lim