Breast cancer can affect girls as young as 18. Yet cancer is the last thing on a young girl’s mind. And so are breast self-examinations. By referencing popular coming-of-age activities, this campaign reminded girls that the arrival of newfound freedoms is also a good time to adopt life-saving breast checks.
Agency: DDB Singapore
Creative Directors: Chris Chiu, Thomas Yang, Pradeep D'Souza
Head of Art: Thomas Yang
Art Directors: Roger Tan, Chia Min Da, Sharmayne Desiree Ng
Copywriter: Jasmine Tan, Pradeep D'Souza
Illustrator: Elen Winata