Is your body yearning for an energy revival? It's time to power up with "Battery" – the ultimate energy drink. The print campaign employs a crafty application of fuzzy imagery technique, cleverly alluding to low battery or weak connection situations. These scenarios demand unerring focus, precisely when you need it the most.
Agency: JWT Singapore
Creative Directors: Tay Guan Hin, Ali Shabaz
Art Director: Thomas Yang
Copywriter: Joji Jacob
Digital Imaging: Procolor