ACRES (Animal Concerns Research & Education Society)
The lives of animals revolve around their living spaces. To communicate this, we used the visual metaphor of tree rings. Each concentric ring represents the ageing of a tree. By using animals to form the rings, we communicate the idea that the more we let a tree grow, the more wildlife it can sustain.
Headline:
400 species of birds.
150 species of butterflies.
125 species of mammals.
100 species of reptiles.
60 species of amphibians.
All in a four-square-mile patch of rainforest.
Help us keep it that way.
www.acres.org.sg
Agency: DDB Singapore
Creative Directors: Thomas Yang, Joji Jacob
Head of Art: Thomas Yang
Art Director: Gary Lim, Aaron Koh
Copywriter: Khairul Mondzi